Why Whiteboard Sketch Animation Videos Work (And Where You Can Hire a Whiteboard Illustrator in Melbourne)

Your business needs an innovative marketing asset to share on social media channels. You have a meeting or conference presentation coming up, and you want to make sure you don’t lose the audience when talking about a complex subject matter. You're revamping your company’s internal training modules and want to create a fun way to teach new hires about  topics that are, let's be honest, less-than-gripping. In any of these scenarios (and many, many others) a whiteboard sketch animation is the perfect way to tell your story. Compared to static ads, slide decks, PowerPoint presentations or awkwardly acted TV adverts, a whiteboard sketch video wins every time. Here’s why:

The Benefits of Whiteboard Illustration Videos
  • Whiteboard sketch videos - entertaining and engaging: A big reason why sketch videos work so well for a range of subjects is that they combine sound and pictures in a unique way. In most cases, your video will include a professional voiceover talking audiences through the subject or concept at hand. At the same time, you have a friendly, fast-moving hand on screen, rapidly creating fun, funny or enlightening visuals that illustrate the narration. Together, these two components are much more entertaining and engaging than either would be alone.
  • They are unique: Even among the growing genre of whiteboard illustration videos, yours will be unique. Every whiteboard sketch artist has a different artistic style and a unique way of breaking down concepts in a visual fashion. As such, these videos end up being unpredictable, idiosyncratic, and memorable—rarely terms that anyone would apply to a PowerPoint presentation or a training session at work.
  • They offer limitless potential: The reason that so many live action adverts are so bad—at least for companies that don’t have millions of advertising dollars in the budget—is that they are limited by the laws of physics (and your purse). You can only get the shots, effects, or scenes you can afford to shoot live on camera. With a talented whiteboard sketch artist, though, there is no limit on what you can capture or illustrate. The potential offered by a pen, a piece of paper and a creative mind quickly outstrips what you can do with even a respectable filming budget.
  • They are terrific for information recall and calls to action: People like watching other people do things well. This reasoning explains why we go to concerts to hear the symphony, or why we tune in to watch the Olympics. Similarly, people <i>love</i> watching other people draw. There is suspense to it (‘What is she going to draw?’) as well as a satisfactory payoff (‘Oh, that’s what he was drawing! I love it!’). This constant push and pull of suspense and payoff enhances the connection that viewers have with whiteboard sketch animations, which in turn boosts information recall and improves the effectiveness of a call to action.

Enjoy the Benefits of Whiteboard Sketch Video Firsthand

Has your business been thinking about trying out whiteboard sketch animations? If so, Sketch Group can help. With some of the best whiteboard sketch artists in Melbourne and a talent for understanding and illustrating complex subjects, we are the perfect partners for presentations, pitches, marketing videos or training resources. Call us on 1300 SKETCH to learn more.