Why Sketch Video?
It's no accident that sketch videos have become a wildly popular format for storytelling:
Sketch Group is a small video production agency, producing hand-drawn videos for clients large and small.
- Science says they work. Studies performed in the 1970s by Canadian professor Alan Paivio suggest that sketch videos (and other types of animation) engage both the visual and verbal channels of the brain making stronger connections happen in our neural network: retention and recall goes up, and viewers are more focussed and more receptive to information. Our Sketchosophy is inspired by this scientific approach to visual storytelling.
- A good story will always hook people in. While the illustration is clearly the hero, we put a lot of effort into crafting a good story. We strive to turn your messaging into a story that hooks people, is authentic, and makes them feel something. Good storytelling is a key part of why clients are so happy with their videos.
With decades of experience in communications, design, marketing, and video production, Sketch Group is uniquely placed to help you get your message heard by the people who need to hear it. But don't just tell your story—show it off with a hand-drawn video from Sketch Group.