IdeaSketch Briefing Form

To help us prepare for idea activation at your conference, please take a few minutes to let us know some details.

The information you provide will help your illustrator be fully prepared so that everything runs smoothly on the day, That way you – and your guests – get the most out of having them there. 

All events are different. Feel free to skip any questions that are not relevant to you. If it really is crucial, your illustrator will ask you during your pre-event phone call.

    Your details

    The person filling out this form should be Sketch Group's main contact for the engagement. If that's not you (for example, you have someone else facilitating the event), please ask them to complete it instead.

    The organisation engaging Sketch Group

    Your illustrator will call you on this number to clarify details before the event.


    About the engagement

    What is the event called? When, and for how long, does it run? Who is involved?
    The more you tell us, the better prepared your illustrator will be.



    For events spanning multiple days, please enter the first date you require the illustrator.

    What time does your conference begin? (Your illustrator will need time to set up.)

    Some engagements span multiple days, while others might only run for a few hours. If your event runs on only one day, please enter a value of 1, even if it is a short event.

    What information, if any, do you have about the participants of this event? How many people will be attending, and what is their background?


    Logistics

    When and where is your event? Be specific please (conference centres are huge, some office buildings are like rabbit warrens). Who should we call if we get lost, or - worse - locked out? What's the room like? What extra equipment might we need to bring?

    What is the full name and address of the venue at which the event is taking place? If appropriate, include room/floor number/name.

    You will be our default contact, but if there's someone else running logistics on the day, let us know here.

    We use public transport when feasible. If not, are you able to arrange or suggest suitable parking?

    From what time and where can your illustrator access the space?

    Has Sketch Group been assigned a booth number or similar? If you have access to a floor plan showing the exhibitor/sponsor area layout, please email it to [email protected]

    Your illustrator will be standing for most of your event, but between sketching sessions a chair will give them some respite. A coffee table or small desk is helpful for storing their markers and other tools.

    If this event spans a meal time, please let us know whether a meal will be provided for the illustrator.


    Agenda

    Please provide whatever information you can so that the illustrator understands the order of events on the day. They are likely to be more busy during scheduled breaks, and will plan their own breaks around these.

    If you have this information as Word/Powerpoint/PDF document, please email it to [email protected]


    The look and style of your IdeaSketch

    We'll use this as the title for your IdeaSketch. Your question should be exciting and fantastic, and we often start with "If you had a magic wand, what innovation/skill/tool/idea... would you bring to..."

    Please tell us if you have any specific branding elements that you would like included in your sketch, such as conference/sponsor logos and colours to be used in the title. Please send relevant digital assets to [email protected]


    Wrapping up

    At the end of our engagement, we'll make some finishing touches then get some photos of the completed canvas and leave it with you to donate, display or dispose of as you see fit. Within 2 working days (usually sooner) we'll send you a digitised version to share, print, embed in your report, whatever you want!

    We share files via a Dropbox link. If you need us to use a different system, please tell us here.

    We love sharing photographs of our work on our website and social media channels, and we'd appreciate seeing any photos that you or your team take of the illustrator in action too! Send them through to [email protected] and we may feature them (with credit, of course) in our next newsletter.

    Are there any #s or @s that you'd like Sketch Group (@sketchgrp) to include when sharing?


    Final questions

    Well done - you're almost there! Just three more questions from us, plus your chance to chime in.

    If your organisation is NOT the one paying for our services, please provide the name, and phone number and email, of the funding organisation.

    If someone other than you is organising the event, please provide their details so we can all be on the same page and your illustrator knows who to take direction from on the day.

    What else should the illustrator know before arriving?

    Ready to get started? Let’s chat.

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