A laptop displays a YouTube video titled Defining Moments: Eureka Stockade by the National Museum of Australia, featuring animated drawings of historical figures.

Sketch Videos: The Visual Advantage

Discover how Sketch Group’s bespoke hand-drawn sketch videos can simply your message, elevate your brand, and drive engagement with your audience.

 

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Clients We’ve Worked With

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An image of the partner member Australian Government
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An image of the partner member Australian Human Rights Commission
An image of the partner member Dulux Group
An image of the partner member Berry Street
An image of the partner member University of Melbourne

See Our Work In Action
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Image of a doctor sitting at her desk in front of a computer monitor with the words "PHN North Western Melbourne, an Australian Government Initiative, Health Pathways Melbourne".

Why Use Sketch Videos?

The Science of Storytelling

It isn’t just art—it’s neuroscience. Sketch videos leverage a psychological phenomenon known as “anticipation.” As the viewer watches the hand draw, their brain naturally tries to guess what is coming next. This locks in attention and releases dopamine when the image creates meaning.

Combined with audio narration, this engages both the visual and auditory processing centers of the brain simultaneously, increasing information retention by up to 15% compared to talking-head videos.

Explore our case studies.
Artist draws on a sketchpad, surrounded by colorful cartoon characters in various dynamic poses, the setting is a clean, well-lit studio.

Key Benefits of Using Explainer Videos

  • Distilling the Complex: We strip away the noise. By converting abstract concepts into concrete visuals, we force simplicity. We help you refine your message until it is crystal clear, and accessible to everyone.
  • Hypnotic Engagement: In an age of digital distraction, sketch videos are “sticky.” The constant motion of the artist’s hand keeps the viewer’s eye moving and makes it engaging. You are not just broadcasting information; you are taking the viewer on a visual journey.
  • Universal Accessibility: Sketch videos transcend barriers. By using universal visual symbols rather than specific actors or locations, these videos appeal to diverse audiences regardless of background, age, or culture. This makes them the ultimate tool for public awareness campaigns and company-wide internal announcements.
Group of people of different ethnicities, disabilities and beliefs walking together holding flags with images of a heart, rainbow and the words "Nothing about us without us"

Ways To Use Sketch Videos

How It Works

Co-Creating Your Story, One Step At A Time

Creating a video shouldn’t feel like a leap in the dark. We believe in a transparent, collaborative process where you are involved at every stage. We’ve broken our workflow into two clear phases: Discovery and Production.

Testimonials

Here’s what our clients have to say about working with Sketch Group.

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5.0
24 Google Reviews
  • Cartoon-style elderly woman with short hair, pearl earrings, and a pleasant expression in black and white, set against a circular, pink background.
    Aisha Ismail Refugee Legal

    “It was an absolute pleasure to work with Sketch Group. From the very beginning, the team were engaged, attentive and response to our requests. They took the time to develop a solid understanding of our work and our clients, and this allowed them to bring our vision to life. The Empathy Forecast workshop was a fantastic experience and gave us real confidence that they understood our project. We greatly appreciate the flexibility of the Sketch Group team, especially given the challenging circumstances this year. The final product is outstanding, and their professionalism, attention to detail, and high-quality artists created a video that communicates our message in a visually appealing and impactful way.”

  • A grayscale cartoon face with curly hair and freckles, set against a peach-colored circle background. The character displays a friendly smile. No text is present.
    Lakyn Cooper National Museum of Australia

    “Sketch Group were amazing to work with. Feedback was received well and implemented quickly, which made them very easy to work with.

    The sketches and packaged files received at the end of the project were fantastic. Thank you!”

  • Gaetano Greco Former Darebin City Councillor

    “Thank you for your generous support in producing an exceptional video for my election campaign. The video was well received by community members and added a new and creative element to political campaigning.”

Frequently Asked Questions

  • How much does a sketch video cost?

    Every story is unique—some are sharp 60-second explainers, while others are deep-dive 5-minute strategic narratives. As a ballpark, a 60-second bespoke video is approximately AUD $8,000.

  • How long is the production process?

    We recommend allowing 5–6 weeks from start to finish. If you require a video in a shorter timeframe, contact us and we’ll see if we can work something out.

  • Who writes the script?

    Some clients have a very firm idea about how they want to tell their story, and possess the copywriting skills to create a high quality script on their own. Others trust us to craft a succinct, engaging script—with their input, of course. We can work with you, regardless of which camp you fall into.

  • Can I choose my artist?

    Yes. If you’d like, we can share a selection of available artists for you to choose from, along with examples of their work. Artist availability varies, so booking with more notice gives you the best options.

  • Do we get to choose the voiceover and music?

    Absolutely. We provide a range of professional voice talent options (various genders, accents, and tones) to ensure the video matches your brand’s personality. We also curate a selection of background music tracks that complement the energy of the illustrations.

  • Do you also create vector animation / motion graphics?

    Yes, we do. Traditional motion graphics and vector animation is something that our clients have begun asking for, so we’ve grown the team to include this as a service. Get in touch and we’ll share some examples.

  • How many rounds of feedback will I have?

    We typically include two rounds of feedback on the script and storyboard, and one round of feedback on the video edit. This process helps ensure the strongest final result.

Still have unanswered questions?

Get In Touch

Ready to get started? Let’s chat.

1300 SKETCH 1300 753 824 or Get in touch online