Explainer Videos for Government

The public sector offers an exciting opportunity to pioneer communications with staff, citizens, and businesses.

A diverse group of cartoon people stand together; they include police officers, children holding rainbow flags, a wheelchair user.

Communications that Cut Through

While many departments and agencies carry with them a legacy of more traditional forms of communication like those seen frequently in the TV series Utopia (a little too close to the truth for many), more and more organisations are prepared to break the mould and experiment with visual storytelling in order to get their message across.

Ways to Use Videos in Government

  • Policy change videos, sharing with citizens the reasons why changes are being made
  • Project summary videos, capturing the key elements of your report in a short, engaging executive summary
  • Community engagement videos, inviting affected parties to register their interest or share feedback on a specific issue
  • Strategy videos, for communicating the vision and roadmap of a government for addressing a key issue in the community
  • Public awareness videos, for increasing awareness and getting factual information out about an important topic

Example Videos

A small collection of recent videos we’ve delivered for clients in the public sector.

Hand-drawn infographic about healthcare costs and Medicare
A person with a backpack and papers walks towards a large building labeled College with surrounding trees and people in an urban environment.
A woman (object) is drawing with a pencil under a lamp on a large sheet of paper (action).
Park scene with children, sports, gardening, and '$10 MILLION' sign
Children balancing on beam, adult supervising.
Scenes of accessible public transport and spaces
Gina Suntesic Victorian Department of Education and Training

Friendly, creative team that understood the direction we were going in, provided good advice about how the material and message could look visually, and met our needs—on message and on time.

Jocelyn Lippey University of Melbourne

Motivated, energetic, hard working and accomodating. We have been incredibly happy!

Darren Stuchbery 6S Physio

Friendly personal service. Can’t think of anything that could have been done better. At all.

image descriptionBlue and black pencil with a drawing of a squiggle
An image of Google Logo Rating
5.0
12 reviews

Our clients love the work we do together.

We know that the impact that good visuals can have on your business is enormous—but we also appreciate that good customer service makes everything smoother and more fun.

We’re very proud of our track record for customer satisfaction. Happy clients make us happy!

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