Tapping into Butler Plumbing’s Values
How do you align your team, and keep your company values front of mind?
We brought the team’s vision from a pipe dream into a shared reality.
The Challenge
Butler Plumbing approached us with a challenge we see all too often: their core values had faded into the background. While technically still part of the onboarding manual, they weren’t alive in the day-to-day culture. The values existed on paper, but weren’t being lived, referenced, or felt by the team.
Their goal was clear: revive and reconnect with their values, ensure they were meaningful to the team, and use them to foster alignment and engagement across the business.
At a Glance
- Project: ValuesSketch™
- Client: Butler Plumbing
- Delivered: March 2025
- Duration: 2 months
- Category: Strategic Visuals
Our Approach
To kick off the process we brought the team together for a facilitated half day workshop.
We began by reflecting on Butler Plumbing’s four existing values, exploring what they mean to both individual team members and the business as a whole. This exercise not only helped shape the company’s direction but also sparked meaningful conversation that fostered real time buy-in from the team.
Throughout the session, we captured insights, questions and ideas visually, turning abstract concepts into something tangible and memorable. This collaborative approach resulted in a clear, shared understanding of the values, along with a collective vision of how they should be lived and represented moving forward.
These real-time visuals became the foundation for a set of custom illustrations, each one representing a core value, rooted in the team’s own language and lived experience, and aligned with Butler Plumbing’s visual identity and story.
The Outcome for Butler Plumbing
Today, Butler Plumbing’s core values are visible, meaningful, and actionable. The illustrations are proudly displayed throughout their office, sparking ongoing conversations and keeping what is important to the company’s culture front of mind.
The renewed focus has led to greater alignment across teams, stronger internal cohesion, and a shared sense of purpose. Externally, the values have also become a powerful brand asset, featured in proposals and marketing materials to showcase what Butler Plumbing stands for.
At Sketch Group, we’re passionate about uniting teams through visual problem-solving and using illustration to foster alignment. We’re incredibly proud of the final illustrations and honoured to have been part of the Butler Plumbing journey.
