graphic recorders

Explainer Videos

Bring Your Ideas to Life with Engaging Explainer Videos

Simplify The Complex

Simplify The Complex
Transform complex concepts into captivating stories that resonate with your audience. Discover how Sketch Group’s bespoke explainer videos can elevate your brand, simplify your message, and drive engagement.

Why tell your story with Sketch Group?

  • Reliable Quality and Expertise: Benefit from a decade of experience creating impactful explainer videos that resonate with a global audience.
  • Customisation to Match Your Brand: Access a wide variety of illustration styles to perfectly match your brand’s tone and message.
  • Unique Visual Storytelling: Each video is uniquely crafted with custom illustrations, making your message stand out.

Explainer videos for…

  • Sales messages
  • Public service announcements
  • Internal communications
  • Explaining new ideas
Read our latest case study

Brands we’ve worked with

Read the story behind some of our videos…

Jul 08, 2024

VELCRO®: Protecting A Brand

The word “VELCRO” is often misused by suppliers and customers. We helped The VELCRO® brand team clarify and educate people on how to use the brand.

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Jul 03, 2024

ACT Human Rights Commission: Codes of Conduct

In late 2023, the ACT Human Rights Commission needed to explain a new code of conduct to massage therapists counsellors, naturopaths and others; and to reassure the public about the benefits for patients of the new regulation.

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Jun 12, 2024

University of Newcastle: Bringing Academic Research to the Real World

University research often results in groundbreaking, practical knowledge that is lost in academia. We set out to change this.

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May 19, 2024

City of Geelong: Driving a Conversation about Parking Changes

All cities face the challenge of juggling how space is used. Geelong Council created a Draft Parking Strategy for Central Geelong to tackle this very issue.

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Sep 26, 2023

Closing The Gaps: The Movement That Encourages Movement

How we helped an Aboriginal-led not-for-profit amplify a community program that gets people moving—and adds years to their lives.

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Sep 26, 2023

BioMelbourne Network: Sharing Strategy

Helping the Government, partners, and others understand the value and role of BioMelbourne Network in Victoria.

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Our clients love working with us. Here are a few quotes from happy customers.

  • Lakyn Cooper National Museum of Australia

    “Sketch Group were amazing to work with. Feedback was received well and implemented quickly, which made them very easy to work with.

    The sketches and packaged files received at the end of the project were fantastic. Thank you!”

  • Elliot Fishman Institute for Sensible Transport

    “The Sketch Group team really knew what they were doing. They understand the impact their work can have on project outcomes and were very responsive to our direction. We were very happy with the final result.”

  • Aisha Ismail Refugee Legal

    “It was an absolute pleasure to work with Sketch Group. From the very beginning, the team were engaged, attentive and response to our requests. They took the time to develop a solid understanding of our work and our clients, and this allowed them to bring our vision to life. The Empathy Forecast workshop was a fantastic experience and gave us real confidence that they understood our project. We greatly appreciate the flexibility of the Sketch Group team, especially given the challenging circumstances this year. The final product is outstanding, and their professionalism, attention to detail, and high-quality artists created a video that communicates our message in a visually appealing and impactful way.”

Frequently asked questions

  • How much do explainer videos cost?

    Each video is different: some explainer videos are short and sharp, while others tell a considered story over 5 minutes. Some clients are looking for assistance with writing their script, while others already have talented copywriters and a very clear vision.

    As a ballpark, the cost for a 60-second video is around AUD $8,000, which includes an initial workshop, scriptwriting, storyboard, voiceover, a background music track and sound effects. If that doesn’t fit your budget, we have other packages that may be more suitable. Get in touch and let us know what you’re trying to achieve, and we’ll see if we can work something out.

  • What process do you follow?

    The process we follow looks a little bit like this:

    There are various checkpoints and opportunities for review and collaboration along the way, but that’s it in a nutshell. If you’re interested in a more in-depth description of how we do what we do, check out Matt’s article, How To Create A Whiteboard Animation.

  • How long does it take to create a video?

    To create a high quality whiteboard animation involves a considerable amount of planning and creative collaboration. We recommend you allow for 5-6 weeks for the process, from start to finish. ​

  • Do you offer a volume discount?

    If you are commissioning a number of videos, you may be eligible for a volume discount. Contact us and we’ll see if we can work something out.

  • Do you actually use a whiteboard?

    Funnily enough, no—we don’t. We prefer to work on a large sheet of paper, with permanent marker and felt tip pens. Doing so provides a number of advantages, including:

    • a steadier hand (which results in less smudging)
    • a more solid line (and a higher quality illustration)
    • less glare
    • a final product that you can hang on your wall

    That said, we do own a large whiteboard and occasionally use it to create animations. But paper is our medium of choice.

  • Can I organise my own voiceover?

    Absolutely—just send us the final, edited audio file. However, unless you have experience in voice acting and audio production, we would recommend against recording your own voiceover. You’re likely to be much happier with a voiceover recorded by a professional voice talent—and we’re happy to organise this for you at cost.

  • Will you write the script, or should I?

    Some clients have a very firm idea about how they want to tell their story, and possess the copywriting skills to create a high quality script on their own. Others trust us to craft a succinct, engaging script—with their input, of course. We can work with you, regardless of which camp you fall into.

  • Can you organise background music?

    We’re more than happy to choose an appropriate track, or point you in the right direction to help you choose one yourself.

  • Do you also create vector animation/motion graphics?

    Actually, yes we do. Traditional motion graphics and vector animation is something that our clients have begun asking for, so we’ve grown the team to include this as a service. Get in touch and we’ll share some examples.

  • I’m sold. What’s next?

    Great. Just fill out our request form, and we’ll be in touch!

Still have unanswered questions?

Get in touch

Ready to get started? Let’s chat.