Explainer Videos
Explain something complex, promote your product, train your staff, or champion a worthy cause—an explainer video can amplify your message.
5 Key Advantages of Visual Storytelling for Explainer Videos
- Images can bridge literacy barriers by showing rather than telling.
- Data and numbers can be made relatable and easier to understand.
- Sensitive information can be displayed in a way that is delicate and less triggering and less expensive than live footage involving actors.
- Procedures that are hard to film or hard to watch can be presented in a way that is simplified and more palatable.
- Key steps can be grouped, folded into a mnemonic device, or arranged spatially on the page in a way that encourages behaviour change and is easier to remember.
An Explainer Video Process for Excellence
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Discovery
During this phase, our famous Empathy Forecast workshop will help us understand your audience, your key message, as well as getting everyone aligned.
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Concept
Our professional scriptwriting team will work with you to turn insights from the initial workshop into a snappy script that communicates your key points.
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Create
In this stage, we explore character development, themes, and visual storytelling, captured as a storyboard for you to review and help us refine.
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Magic
Once the words and pictures and signed off, we’ll book a date in our studio where voiceover, music, sound effects, and post-production animations come together.
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Launch
In this final step, we’ll deliver your finished product and any supporting assets, and optionally work with you on a roadmap for hosting and promotion.
Why Choose Hand-Drawn?
One of the reasons our sketch videos are so effective is because we shoot them in a real studio—with a real illustrator’s hand drawing. Having a real person on screen brings your viewer into the story, and helps to humanise your message.
- Bespoke illustrations for every video
- Suitable for TV, intranet, or social media
- Sensitive information can be depicted in a way that is delicate and less triggering than live footage
- Less expensive than live action footage
- Great for explaining ideas
Examples of Our Explainer Videos
Gaetano Greco Campaign: 2022 Victorian State Election
Gaetano Greco’s campaign was an incredible journey of creativity, collaboration, and grassroots activism. Together, we amplified the voices of the Preston community, focusing on the urgent need to save the iconic Preston Market.
VELCRO®: Protecting A Brand
The word “VELCRO” is often misused by suppliers and customers. We helped The VELCRO® brand team clarify and educate people on how to use the brand.
ACT Human Rights Commission: Codes of Conduct Illustrated
In late 2023, the ACT Human Rights Commission needed to explain a new code of conduct to massage therapists counsellors, naturopaths and others; and to reassure the public about the benefits for patients of the new regulation.
University of Newcastle: Bringing Academic Research to the Real World
University research often results in groundbreaking, practical knowledge that is lost in academia. We set out to change this.
City of Geelong: Driving a Conversation about Parking Changes
All cities face the challenge of juggling how space is used. Geelong Council created a Draft Parking Strategy for Central Geelong to tackle this very issue.
Custom Illustrations for Closing The Gaps: The Movement That Encourages Movement
How we helped an Aboriginal-led not-for-profit amplify a community program that gets people moving—and adds years to their lives.
More Than Just a Video
At the end of working with us, you’ll have far more than just a video file. We equip every client with the following:
- Complete clarity on your messaging, which can be applied to other communication channels
- A detailed empathy forecast that you and your colleagues can reference for future communications projects
- Full ownership of your IP, so you can repurpose your video or imagery in other ways
- A roadmap for how to use your video to reach your audience
Why Partner with Sketch Group for Explainer Videos?
We’ve made hundreds of explainer videos over the years, and in that time we’ve learned a lot about what works and what doesn’t. We’re confident that we can help you find the imagery that will give impact to your story. And we’ll deliver it to you in time to support your product launch, campaign, or event.
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Experienced production team
Over 10 years of creating hand-drawn videos for clients in Australia and globally
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Range of illustration style
Our network of 20+ illustrators means we bring diversity and depth to your project
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Flexible and easy to work with
We consistently hear feedback from our clients that they love working with us!
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Tried and true process
Our unique process of finding clarity is so effective, it’s been written about in books!
Frequently Asked Questions about Explainer Videos
- How much do explainer videos cost?
- What process do you follow?
- How long does it take to create a video?
- Do you offer a volume discount?
- Do you actually use a whiteboard?
- Can I organise my own voiceover?
- Will you write the script, or should I?
- Can you organise background music?
- Do you also create vector animation/motion graphics?
- I’m sold. What’s next?
Still have unanswered questions?
Get in touchOther Services We Offer
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Graphic Recording
The canvas our graphic recorders create will add a whole new dimension to your conference, meeting, or online workshop.
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Illustration
We can turn your strategy, vision, or values into a beautiful poster or slide deck that will inspire your whole team.
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Training
Empower your team with one of our visual thinking workshops, designed to get everyone drawing their ideas with confidence.
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