Our Process

Our unique explainer video production process has been developed, tested, refined, and tested some more over 10 years of bringing stories to life. The process includes our famous Empathy Forecast workshop, which we’ve written about it in books and taught in multiple workshops. We believe it’s the most efficient, reliable way to create a video with maximum impact.

A Process for Excellence

  1. Discovery

    During this phase, our famous Empathy Forecast workshop will help us understand your audience, your key message, as well as getting everyone aligned.

  2. Concept

    Our professional scriptwriting team will work with you to turn insights from the initial workshop into a snappy script that communicates your key points.

  3. Create

    In this stage, we explore character development, themes, and visual storytelling, captured as a storyboard for you to review and help us refine.

  4. Magic

    Once the words and pictures and signed off, we’ll book a date in our studio where voiceover, music, sound effects, and post-production animations come together.

  5. Launch

    In this final step, we’ll deliver your finished product and any supporting assets, and optionally work with you on a roadmap for hosting and promotion.

  1. Discovery
    • Empathy Forecast
    • Desired Outcomes
    • Key Messages
  2. Concept
    • Stories
    • Theme
    • Scriptwriting
  3. Magic
    • Character Development
    • Storyboard
    • Shoot & Edit
  4. Launch
    • Delivery
    • Supporting Assets
    • Promotion

Ready to get started? Let’s chat.