Fresh thinking from the team
at Sketch Group
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Sketchnote Your Way to Better Thinking
Sketchnotes are a creative way to capture and share ideas using a mix of words and visuals. In this article, we explore what sketchnotes are, how they differ from graphic recording, and how you can learn to sketchnote through our visual thinking training.
How to Use Visual Storytelling for Business Presentations
Many business presentations are packed with data—but fail to connect. The missing ingredient? Visual storytelling. In this guide, you’ll learn how to turn charts and bullet points into compelling narratives that captivate your audience, support business goals, and inspire action. Discover practical techniques and visual storytelling tips to elevate your next presentation.
7 Effective Ways to Maximise the Impact of Your Posters
Posters and illustrations are more than just decoration—they’re strategic tools for communication. In this article, we share 7 effective ways to maximise their impact, from social media sharing to in-person visibility, so your message reaches the right audience and inspires action.
Visual Strategy: A Guide to Bringing Strategic Messages to Life
Struggling to get your strategy off the page and into people’s heads?
Visual strategy posters help bring abstract ideas to life — turning complex plans, values, or frameworks into clear, engaging visuals that spark alignment and action. In this article, we walk through our collaborative process and show how the right visuals can make your message stick.
You Think in Pictures—Even If You Don’t Realise It Yet
Visual thinking isn’t just for creatives—it’s a practical, impactful way to simplify complexity, fuel collaboration, and help ideas stick. Whether you’re leading change, communicating strategy, or facilitating a workshop, this article explores why visual thinking belongs in every modern workplace—and how you can start using it today.
Government Communications: How to Achieve Cut Through
Sketch videos are helping local governments cut through complexity, engage diverse audiences, and build trust. Here’s why more councils are turning to visual storytelling to communicate clearly and effectively.
The Secret to Better Training Videos? Try Sketch Animation
Discover how businesses are using sketch animation to create engaging, effective training videos. Learn why this visual approach improves retention, simplifies complex topics, and supports remote learning for modern teams.
5 Ways Councils are Using Visual Summaries to Keep Teams Aligned
Conferences like LGPro are full of ideas, insights, and inspiration—but the real work begins when you’re back at your desk, trying to turn those ideas into action.
One of the Best Event Engagement Tools: Graphic Recording
Looking for ways to boost audience interaction and make your events more memorable? This article explores why graphic recording is a standout event engagement tool—capturing ideas in real time, supporting diverse learning styles, and turning spoken content into powerful visuals that live on long after the event ends.
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