We've recently worked with Leading Aged Services Australia (LASA) for a campaign encouraging voters to ask all politicians to reverse the cuts to Aged Care Funding. Called andivote.com it's a call to action, just in time for the Federal Election.
The video is a great way of getting emotion and facts across in a speedy and attention grabbing manner. We're really proud of it. What do you think?
Now, we’re not saying doesn’t date in the sense that it doesn’t go out and sits at home alone eating chips on the sofa and watching Four Weddings and A Funeral over and over again.
We’re talking about making a video that’s a classic. That’s not going to be obsolete by the end of the year.
People change jobs. Move about. Rise and Fall.
Are they the ghostly faces you want representing your brand when they’ve moved on to another business? Probably not.
By being personable but not person-identifable, you can keep your message current for much longer.
By say, using a Sketch Video.
So your images are universal, as well as specific. And your voice is every-person, not the one who just left the building.
Talk to us and see how we can help.
Sketch Videos was pretty excited to team up with Bus Victoria and Public Transport Victoria to create a campaign promoting Bus Safety Week.
Five distinctive short videos tackled the topic from different angles, all reinforcing the key message: Bus Safety is Everyone's Responsibility.
Sketch Videos also supplied high resolution still images for use with the coordinated outdoor campaign, on posters on the side of many buses throughout Victoria. We think they look great.
But remember, don't get too focused looking at the fabulous imagery and forget to remember about being safe around buses.
“It was the best of times, it was the worst of times.”*
First impressions count.
For many of your clients, the first contact they will have with you is through your website.
Does it tell them your story? Does it show who you are?
You probably wouldn't wear your worst trackie pants, stained hoodie and thongs to meet a client. Making that right first impression only happens once. So make it count.
For first impressions online, Video is king. And Queen. And the entire Royal Family.
Because, as we all know, on the www, most people prefer to see something rather than read it.
Video enables you to connect with emotion, with humour, with information and evidence – and that all happens on demand. A video patiently waits, enticing your clients to click and learn more.
Video encourages click through rates, open rates, conversion rates. It's searchable, mobile, efficient.
And it's emotional. Which is something we can all relate to.
At Sketch Video we love showing off.
We love showing you off.
Your best self to your clients.
Let’s see if we can bring your story to life and make your first impression really count.
*First line. Charles Dickens. A Tale of Two Cities.
Let’s face it.
Some people DON’T want their face on a video. Even when they’ve got something worthwhile to say. So how do they get their message out and about while keeping their physical self hidden?
They reject the Selfie, and embrace the Sketchy.
If you’ve got something important to say and want your message but not your face out there in the www then Sketch Video can help.
Your message. Your Words. Your Language. Animated, with a hand drawn illustration that showcases everything you want, and nothing you don’t.
So, you’ve got yourself a fabulous video.
Well, you need to put it somewhere that people can find it.
YouTube. Vimeo. Facebook. Instagram. LinkedIn. Your blog. Your Website.
And if it is on your business website – then where?
It’s all depends on what you want to say, to whom.
YouTube is huge. Vimeo more targeted. Facebook and Instagram if you already have a following or want to grow one. LinkedIn for better business. And bonus content on your blog can be very worthwhile.
Your own website is often the most obvious place to embed your video. That way it’s available for people who already visit, and it’s also a great way for more people to find you.
Make sure you share your video by your other social media outlets. Tweet it. Snap it. Encourage others to share. The more eyes on your video, the more effective your messaging will be.
A video is not an island.
No matter where the video is hosted, you need to make a good impression with the information surrounding it.
Make sure you have a catchy title. A gripping description. A thumbnail image that excites and encourages viewing.
Respond to comments. Interact with your audience. Your video is hopefully the starting point of new conversations and relationships.
Oh. And don’t forget to keep a copy of your video on your laptop, smart phone or tablet. There are times we’re not wifi connected and being able to show your video in an lift, a basement, or on a car trip proves that while you might not be connected, you can still make good connections.
Matt is Chief Doodler at Sketch Group. He has contributed to several books on visual thinking, most recently The World of Visual Facilitation.