It’s been a pretty amazing year for us at Sketch Videos.
Since the beginning of January, we’ve produced 45 videos for 34 clients.
That's nearly one video every week!
We’ve made videos for insurers, inventors, investors.
For people in transport, technology, telecommunications.
We’ve made videos for students, for superannunation, for staff.
For hospitals, government departments and political movers and shakers both here and abroad.
We’ve made black and white videos, sketched with colour, stuck on real-life objects and used motion graphics like never before.
And we’ve loved making each and every one.
It’s December already. Time for cheer & celebration.
This year we’ve learnt a lot about following dreams and working hard to make them happen.
We’ve worked with dreamers and planners and adapters and thinkers and makers and believers and changers.
And we’ve learnt lots along the way. Including…
If you Google the word perspective, you’ll find it means…
1) The art of representing three-dimensional objects on a two-dimensional surface so as to give the right impression of their height, width, depth, and position in relation to each other.
2) A particular attitude towards or way of regarding something; a point of view.
At Sketch Videos, we like both definitions.
The first one is about what we do each and every day.
We draw people, objects, places, squirrels, buses, sheep, electricity grids, you name it, on a flat white surface.
We draw them for videos or posters, on a notepad, a whiteboard or on a wall at a live event.
The second definition, the one that talks about “a point of view”, well, we do that too.
We take your point of view; what you see about your work that is unique and different, and we showcase that. Because your way of looking at your work, at what you do, is special. You do it better than others, you do it with a twist. You focus on different elements, you have a unique selling point. The way you interact with your clients is unlike others. You are distinct. You stand-out.
It’s all about how you see the world.
“We can complain because rose bushes have thorns, or rejoice because thorn bushes have roses.”
― Abraham Lincoln
Matt is Chief Doodler at Sketch Group. He has contributed to several books on visual thinking, most recently The World of Visual Facilitation.