Giving Back

If you're anything like me, when the end of the year rolls around, you probably start to think "I should donate to a charity or something".

Perhaps, like me, you randomly select a cause or two that you feel good about supporting, come up with an arbitrary amount to donate, and jump online to make the transaction. Then you're done with it and your conscience can rest easy.

Which is perfectly OK! But at Sketch Group, we wanted a more structured approach to giving. We wanted it embedded into our business. So we signed up for B1G1 (Buy 1, Give 1), a platform that makes it easy for organisations to link everyday activities with charitable projects. We liked this approach because:​

• When the business does well, we give more.
• Each project that we've chosen to support is aligned with one of the United Nations' 17 sustainable development goals (conveniently, there are approximately 17 people on the team, so we all got to pick one project).
• We now process our giving obligations every month as part of the payroll process, rather than once a year.
• We're now actually incentivised to perform well in the business metrics that we track anyway, because it means we get to make a bigger impact!

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​As a bonus, what it means for our clients is that they also can also feel good about the fact that every time they work with us, they're also helping to literally change the world. 

Below is a snapshot of the impacts we've made to a range of projects we've hand-picked to align with the sustainable development goals. We're so grateful to all of the clients we worked with in November who helped us make this impact.

​You can read more about our attempt to embed a culture of giving into our business on the new Giving Back page on the Sketch Group website. You can also visit our B1G1 profile page.
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Interested in working with us to help make a difference? Get in touch.