Do product specifications have to be boring?

At Sketch Group we say no!

We've done a lot of work with VELCRO® Brand this year—sketch videos, motion graphics ... We've used some physical props to make a sketch video three dimensional. And of course, we've incorporated some of their fabulous products on screen.

This latest video is part of a series of five videos created to explain VELCRO® Brand products—the uses, the specifications, some commonly asked questions ... and of course: the correct answers to these questions.

Each video had three distinct parts:

• The first one showed the products in action. Our illustrator Sarah decided to use her hands as a part of the video, interacting with the products and showing them off.
  
• Then came a question-and-answer component, presented in a game show format.
  
• Finally, the specifications are listed.

It's a perfect example of how to show off the technical elements of the VELCRO® Brand Ties and Wraps.

You could say, we're wrapped with it.