Screen Shot 2018 09 26 At 6 44 57 Pm Orig

Do product specifications have to be boring?

Matthew Magain Chief Doodler
Read Time: < 1 min


At Sketch Group we say no

We’ve done a lot of work with VELCRO® Brand this year—sketch videos, motion graphics … We’ve used some physical props to make a sketch video three dimensional. And of course, we’ve incorporated some of their fabulous products on screen.

This latest video is part of a series of five videos created to explain VELCRO® Brand products—the uses, the specifications, some commonly asked questions … and of course: the correct answers to these questions.

Each video had three distinct parts:

  • The first one showed the products in action. Our illustrator Sarah decided to use her hands as a part of the video, interacting with the products and showing them off.
  • Then came a question-and-answer component, presented in a game show format.
  • Finally, the specifications are listed.

It’s a perfect example of how to show off the technical elements of the VELCRO® Brand Ties and Wraps.

You could say, we’re wrapped with it.


Comments are closed.

Previous article Sketching out some of the Sketchy Bits of History
Next article Does anyone speak Dolphin?

Ready to get started? Let’s chat.