Category: Insights
What are Sketch Videos? A Simple Guide & Comparison with Explainer Videos
Sketch videos are a powerful way to turn complex ideas into clear, engaging stories. In this article, we explore what sketch videos are, how they differ from traditional explainer videos, and why they’re such an effective communication tool across sectors like education, healthcare, and government.
Visual Thinking Training: How to Elevate Your Presentations
Visual thinking training can be a game-changer for business presentations. In this article, we explore how it helps teams communicate complex ideas more clearly, engage their audience, and make messages more memorable.
Custom Illustrations: How to Bring Company Values to Life
Illustrations can turn company values from forgettable words on a wall into vibrant, visual reminders that inspire your team every day. In this article, we explore why visualising your values matters, how illustrations support engagement and alignment, and how Sketch Group brought its own values to life through custom artwork.
Visual Storytelling: How to Use Imagery and Emotion
Words are great—but when you add pictures, the magic really happens. In this article, we dive into why drawing out your ideas (literally!) helps people understand and remember them better. Whether you’re sharing a big idea or a complex concept, visuals make your message stick—in the best way possible.
In-Person Graphic Recording or Digital Scribing: How to Choose?
Tossing up between live graphic recording and digital scribing for your next event? This article breaks down the key differences, benefits, and use cases—so you can pick the visual storytelling approach that best suits your audience and goals
Sketch Videos: 7 Ways to Maximise the Impact of Your Video
A well-crafted explainer video is only as effective as its distribution strategy.
We provide seven proven ways to help you get the most of your explainer video and ensure your message sticks. Read on to find out how!
The Real Reason Your Message Isn’t Landing (And What to Do About It)
If you’ve ever wondered what drives the work we do at Sketch group—or why it feels so valuable when it’s done right—it comes down to one simple but profound thing.
5 Visual Thinking “Facts” (And Whether They Actually Hold Up)
There are a ton of “facts” thrown around about how visual thinking can help us learn—but how robust is this data? Let’s find out…
How A Sketch Video Helped Rally a Community
When Gaetano Greco ran as an independent candidate in the 2022 Victorian State Election, his mission was clear – Save Preston Market. To help spread the word, we created an explainer video that turned a local issue into a powerful community movement. Here’s how visual storytelling helped amplify his message and drive real impact.