Everyone went mad for the End of Financial Year (EOFY) so perhaps we need to celebrate Happy New Financial Year (HNFY).
At Sketch Videos we’ve been happy (and busy) getting everyone’s videos ready in time for the end of June. We’ve been thinking and writing and drawing and shooting and editing and recording and sound mixing and delivering on deadline.
And now comes July.
July is like January for business.
It’s that start of the new financial year where you can make plans and resolutions.
What do you want to achieve this year?
How do you want to best represent yourself and your business?
What’s the best way to showcase this?
Write a list. Talk to people. Where do you want to be in 12 months time?
(If you’re in Melbourne, I’m guessing that place is somewhere warm!)
Gather people you respect, who offer insight and creativity into what you do and brainstorm what the new financial year can bring.
Try an empathy map to really get deep into the thought-process of your clients (if you don't know what that is, ask us, we can help).
And ask yourself, what would Julius Caesar do?
(July is named after him).
He was a master strategist and if Brutus hadn’t gone all Ides of March on him in 44BC who knows what else he could have achieved?
HNFY to one and all!
Matt is Chief Doodler at Sketch Group. He has contributed to several books on visual thinking, most recently The World of Visual Facilitation.