Our Approach

The vision that we pitched to the client was of a sketch that visualised each of the elements in the budget, but when zoomed out at the end revealed a larger shape: a map of Australia. Our processes were not as refined as they are these days, so the actual logistics involved to shoot this video were considerable:

• Initially, the client was concerned about confidentiality, and proposed flying the Sketch Group team to Canberra for the shoot. We assured them that our studio was not at risk of being photographed or leaked, and they agreed to letting us complete the shoot in Melbourne.
• They didn’t know this at the time, but we didn’t actually have a dedicated studio back then—the video was shot in the lounge room at Simon’s house (Sketch Group’s videographer). We temporarily moved his couch into the hallway in order to make room, and all of the camera and technology gear sat on the kitchen bench for the shoot.
• Because the exact numbers in the budget often fluctuate right up until they are locked in (and because the risk of details being leaked to the press must be minimised) the window of time that we had to shoot and edit was very narrow. To accommodate these last minute changes, the client provided a draft script that was largely final, but with key numbers that were likely to be different on the day.