The Power of Sketch

It's no accident that sketch videos have become a wildly popular format for storytelling. Here's why:
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  • They’re mesmerising. People will always be fascinated by watching someone draw. The thrill of seeing an illustration build up from scratch is almost magical. The viewer can’t wait to see what the final illustration looks like.
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  • They teach without being patronising. The very act of seeing a hand draw creates a dynamic of teacher/student—but not in a bad way. That hand on the screen is like a friend to the viewer. It takes them on a journey, pointing out highlights and clarifying things, all executed with the charming, frantic urgency of a mad professor.
Sketch Group is a small video production agency, producing hand-drawn videos for clients large and small.
  • Science says they work. Studies performed in the 1970s by Canadian professor Alan Paivio suggest that sketch videos (and other types of animation) engage both the visual and verbal channels of the brain making stronger connections happen in our neural network: retention and recall goes up, and viewers are more focussed and more receptive to information. Our Sketchosophy™ is inspired by this scientific approach to visual storytelling.​
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  • A good story will always hook people in. While the illustration is clearly the hero, we put a lot of effort into crafting a good story. We strive to turn your messaging into a story that hooks people, is authentic, and makes them feel something. Good storytelling is a key part of why clients are so happy with their videos. 
With decades of experience in communications, design, marketing, and video production, Sketch Group is uniquely placed to help you get your message heard by the people who need to hear it. 

Whether it's a video, a poster, a digital canvas or a large sheet of paper taped to the wall, the act of sketching can bring clarity like no other tool. The case study below is just one example.
​Don't just tell your story—show it off with a hand-drawn video from Sketch Group.