The Power of Sketch

​It's no accident that sketching has become a wildly popular format for learning, communicating, and group facilitation. Here's why:

  • Science says it works. Studies performed in the 1970s by Canadian professor Alan Paivio suggest that when we engage both the visual and verbal channels of the brain, we make stronger connections happen in our neural network: retention and recall goes up, and viewers are more focussed and more receptive to information. Our Sketchosophy™ is inspired by this scientific approach to visual storytelling.​​
  • ​They’re mesmerising. People will always be fascinated by watching someone draw—whether it's on a video or live in the room. The thrill of seeing an illustration build up from scratch is almost magical, so the viewer can’t wait to see what the final illustration looks like.​
  • They teach without being patronising. The hand-drawn aesthetic, and the very act of seeing a hand draw, creates a dynamic of teacher and student—but not in a bad way. That hand on the screen is like a friend to the viewer. It takes them on a journey, pointing out highlights and clarifying things, all executed with the charming, frantic urgency of a mad professor.
  • A good story will always hook people in. While the illustration is clearly the hero, we put a lot of effort into crafting a good story. We strive to turn your messaging into a story that hooks people, is authentic, and makes them feel something. Good storytelling is a key part of why clients are so happy with their videos. 
With decades of experience in communications, design, marketing, and video production, Sketch Group is uniquely placed to help you get your message heard by the people who need to hear it. Whether it's a video, a poster, a digital canvas or a large sheet of paper taped to the wall, the act of sketching can bring clarity like no other tool. The example mentioned in the video above is just one of many.
​Don't just tell your story—show it off with a hand-drawn message from Sketch Group.