We recently worked with the Victorian Environmental Water Holder to produce a great video about the importance of environmental water. Environmental water was a term we weren’t aware of until we worked on the video and we’re really glad we now know what it means. It’s such a vital part of protecting the health of our precious river systems.
Making this video gave our illustrator Robin a terrific opportunity to draw sad turtles and frogs, fish in and out of water, as well as happy water users kayaking and fishing.
Check it out here.
While the most delicious Easter Eggs are definitely the chocolate sort, there is another type of Easter Egg that’s also pretty fabulous.
When it comes to games or movies, an Easter Egg refers to a joke or reference hidden in a scene. Something like Alfred Hitchcock appearing in a cameo role in most of his films, or a toy Nemo popping up in Monsters Inc.
At Sketch Videos, we make a lot of videos for companies that are only seen within the organization. Internal videos that explain processes and procedures, new structures or management styles.
They are RIPE for Easter Eggs.
For inside jokes that are known by those within the business. For something that stamps the video as uniquely yours. Showing the distinctive carpet in the foyer, drawing that strange painting hanging in reception, sketching in the canteen.
You know your business best – so show it off with a smile.
For a great list of Movie Easter Eggs – check out this list.
And meanwhile, enjoy some chocolate ones!
Being visible has never been more important for your business.
And we’re not just talking about being visible in terms of tweets and blogs and words and a strong online presence. But visible in terms of visuals.
Videos. Animations. Illustrations. Photos. GIFs. Sketches. Infographics.
All these add to your online portfolio – the brand you represent to your existing and potential clients.
The evidence is clear.
YouTube reports that mobile video consumption rises 100% each year
Facebook posts with images have 2.3 times more engagement than those without.
Adding video to emails can increase their open rates by 19% and the click through rates by 50%
There’s that well known old saying “A picture is worth a thousand words”.
Well, moving pictures multiply that figure into the hundreds of thousands.
And more people would prefer to watch a video than read text.
You don’t need 20:20 vision to know that good visuals are the way of the future.
Great visuals support and enhance what you do.
So make them your own. Personalise them. Make them relevant to your business. Your messages.
Let us help you have a strong vision for the future.
Matt is Chief Doodler at Sketch Group. He has contributed to several books on visual thinking, most recently The World of Visual Facilitation.