Fresh thinking from the team
at Sketch Group
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Government Communications: How to Achieve Cut Through
Sketch videos are helping local governments cut through complexity, engage diverse audiences, and build trust. Here’s why more councils are turning to visual storytelling to communicate clearly and effectively.
The Secret to Better Training Videos? Try Sketch Animation
Discover how businesses are using sketch animation to create engaging, effective training videos. Learn why this visual approach improves retention, simplifies complex topics, and supports remote learning for modern teams.
5 Ways Councils are Using Visual Summaries to Keep Teams Aligned
Conferences like LGPro are full of ideas, insights, and inspiration—but the real work begins when you’re back at your desk, trying to turn those ideas into action.
One of the Best Event Engagement Tools: Graphic Recording
Looking for ways to boost audience interaction and make your events more memorable? This article explores why graphic recording is a standout event engagement tool—capturing ideas in real time, supporting diverse learning styles, and turning spoken content into powerful visuals that live on long after the event ends.
What are Sketch Videos? A Simple Guide & Comparison with Explainer Videos
Sketch videos are a powerful way to turn complex ideas into clear, engaging stories. In this article, we explore what sketch videos are, how they differ from traditional explainer videos, and why they’re such an effective communication tool across sectors like education, healthcare, and government.
Visual Thinking Training: How to Elevate Your Presentations
Visual thinking training can be a game-changer for business presentations. In this article, we explore how it helps teams communicate complex ideas more clearly, engage their audience, and make messages more memorable.
Custom Illustrations: How to Bring Company Values to Life
Illustrations can turn company values from forgettable words on a wall into vibrant, visual reminders that inspire your team every day. In this article, we explore why visualising your values matters, how illustrations support engagement and alignment, and how Sketch Group brought its own values to life through custom artwork.
Visual Storytelling: How to Use Imagery and Emotion
Words are great—but when you add pictures, the magic really happens. In this article, we dive into why drawing out your ideas (literally!) helps people understand and remember them better. Whether you’re sharing a big idea or a complex concept, visuals make your message stick—in the best way possible.
In-Person Graphic Recording or Digital Scribing: How to Choose?
Tossing up between live graphic recording and digital scribing for your next event? This article breaks down the key differences, benefits, and use cases—so you can pick the visual storytelling approach that best suits your audience and goals
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