“It was the best of times, it was the worst of times.”*
First impressions count.
For many of your clients, the first contact they will have with you is through your website.
Does it tell them your story? Does it show who you are?
You probably wouldn't wear your worst trackie pants, stained hoodie and thongs to meet a client. Making that right first impression only happens once. So make it count.
For first impressions online, Video is king. And Queen. And the entire Royal Family.
Because, as we all know, on the www, most people prefer to see something rather than read it.
Video enables you to connect with emotion, with humour, with information and evidence – and that all happens on demand. A video patiently waits, enticing your clients to click and learn more.
Video encourages click through rates, open rates, conversion rates. It's searchable, mobile, efficient.
And it's emotional. Which is something we can all relate to.
At Sketch Video we love showing off.
We love showing you off.
Your best self to your clients.
Let’s see if we can bring your story to life and make your first impression really count.
*First line. Charles Dickens. A Tale of Two Cities.
Matt is Chief Doodler at Sketch Group. He has contributed to several books on visual thinking, most recently The World of Visual Facilitation.