It’s been pretty hard to miss the phenomenon that is grown-up colouring books. Check out any bookshop and you’ll find that colouring books now take up an entire section. Companies that make pencils are working extra shifts to keep up with the demand. Truly. They are.
And while it might seem weird, there’s a whole lot of science that says this relaxation exercise isn’t just a passing fad.
Benefits include stress relief, combating anxiety, calming the mind and training the brain to focus. Some say it's a little like yoga. So, instead of doing a downward dog, try picking up a pencil. Ahhhhh, that’s better.
At Sketch Videos we’re a team of sketchers, so the benefits of colouring are not lost on us. We’ve recently been working with clients to create customised colouring in pages or even books that work with communicating an organisation's colourful messages. It's much like the way we create your videos, only a bit more colourful and zen.
If we can help colour your world, get in touch.
Matt is Chief Doodler at Sketch Group. He has contributed to several books on visual thinking, most recently The World of Visual Facilitation.