At Sketch Group, we create explainer videos, strategy posters, and other visual tools that help organisations communicate with impact. But if you’ve ever wondered what really drives the work we do—or why it feels so valuable when it’s done right—it comes down to one simple but profound thing:

People want to be understood.

Over and over again, our clients tell us they’re struggling to explain their idea, initiative, or mission in a way that others get. They may not always use those exact words, but once we start digging, the pattern is clear.

And that’s where our true value lies: not just in creating polished visuals, but in helping people articulate the real problem they’re trying to solve.

Two Reasons Clients Come to Us (and the Root Causes Beneath Them)

1. “We’re not being understood.”

This is one of the most common frustrations we hear. Clients feel like their message isn’t landing with their audience. Internally, teams are misaligned. Externally, stakeholders seem confused, disengaged, or even resistant. The problem often looks like a lack of communication.

But when we dig deeper, we usually find something else: there’s no clear, shared concept at the heart of the message.

That’s why our first step often isn’t jumping straight into a script or illustration—it’s running a workshop or facilitated conversation to help our clients find clarity. Together, we uncover the essence of what they’re trying to say. Once that’s defined, everything else becomes easier: the messaging, the visuals, the tone, even the format.

Without clarity, communication is noise. With clarity, it becomes momentum.

2. “We’re not getting traction.”

Sometimes our clients are getting their message out there, but it’s just not sticking. The campaign falls flat, the team doesn’t rally behind the initiative, or leadership doesn’t buy in. Again, it might seem like a surface-level problem—perhaps the channel was wrong, or the message just didn’t resonate.

Dig a little deeper, and we usually find one of two things:

• They’re relying solely on words to get their message across (emails, presentations, documents) and missing the opportunity to engage their audience visually.
• They haven’t clearly defined or articulated their concept yet—and as a result, the communication is muddled or generic.

That’s where we come in. We don’t just ‘add pictures’—we help you make sense of your message. Through structured conversations, we help distil your ideas into something simple and visual. Whether that’s through a hand-drawn explainer video, a strategy poster, or a suite of campaign visuals, we equip you to express your concept in a way that resonates and spreads.

Why This Matters

We believe that clarity is a catalyst. When people can see what you mean—literally and figuratively—they’re more likely to take action. That could mean championing your idea internally, getting stakeholder buy-in, or changing behaviour across your audience.

At its heart, visual storytelling is a tool for understanding. It’s how we bridge gaps between teams, departments, disciplines, and communities. It’s how we make abstract ideas concrete. It’s how we move people.

That’s why we do what we do at Sketch Group. We help people get clear, so they can be understood—and once they’re understood, they can create real change.

Ready to turn your message into something clear, visual, and impactful?

Let’s start with a conversation. Contact us to find the clarity you’ve been missing.