Conferences like LGPro are full of ideas, insights, and inspiration—but the real work begins when you’re back at your desk, trying to turn those ideas into action.
That’s where visual summaries come in. At Sketch Group, we specialise in turning complex messages into clear, engaging visuals. But beyond just capturing event content, councils are using visual summaries in creative ways to build alignment and drive momentum across teams and departments.
Here are five ways we’ve seen visual summaries make a difference:
1. To reinforce internal messaging
Councils often face the challenge of cascading strategy or change programs across diverse teams. A visual summary of a presentation, workshop, or planning day helps people reconnect with the core messages—weeks or even months later. One page. Shared understanding.
2. To brief stakeholders and exec teams
Time-poor executives appreciate clarity. Instead of a long slide deck or dense report, councils are using visuals to provide a high-level summary of workshops, engagement sessions, or community consultations. It’s a way to say: “Here’s what happened—and here’s what matters.”
3. To engage staff who weren’t in the room
Not everyone can attend every session. But that doesn’t mean they should miss out. Some councils have told us they’re displaying our graphic recordings in break rooms, staff newsletters, and intranet posts to bring everyone along for the journey, which we love hearing!
4. To build momentum after an event
Post-conference, it’s easy for energy to drop. A visual summary acts as a touchstone—a shared memory of what was discussed, what resonated, and where things are heading. It helps move from inspiration to implementation.
5. To support community engagement
Some councils are using visuals created during internal sessions as a way to frame future conversations with community stakeholders. When done well, they demonstrate transparency and show that council staff are listening, synthesising, and communicating with clarity.
Want to explore how this might work at your council?
We love collaborating with local government teams to bring clarity and creativity to the way ideas are shared.
If any of these ideas spark something for you, feel free to reach out—we’d be happy to chat.