Now, we’re not saying doesn’t date in the sense that it doesn’t go out and sits at home alone eating chips on the sofa and watching Four Weddings and A Funeral over and over again.
We’re talking about making a video that’s a classic. That’s not going to be obsolete by the end of the year.
People change jobs. Move about. Rise and Fall.
Are they the ghostly faces you want representing your brand when they’ve moved on to another business? Probably not.
By being personable but not person-identifable, you can keep your message current for much longer.
By say, using a Sketch Video.
So your images are universal, as well as specific. And your voice is every-person, not the one who just left the building.
Talk to us and see how we can help.
Matt is Chief Doodler at Sketch Group. He has contributed to several books on visual thinking, most recently The World of Visual Facilitation.