You’ve got the strategy, the data, and a sleek slide deck. But halfway through your business presentation, you see the signs—glazed eyes, quiet yawns, wandering phones. The problem isn’t the information. It’s the delivery.
Storytelling for business presentations when paired with visual thinking, is the key to breaking through the noise and making your message stick. At Sketch Group, we can teach you how to use visuals to tell your story more effectively.
What Is Visual Thinking—and Why Does It Matter?
Visual thinking is about using images, diagrams, metaphors, and simple sketches to clarify complex ideas. It’s not about being an artist. It’s about helping your audience see what you mean.
When combined with strong storytelling techniques, visuals help transform a dry business presentation into a conversation that sparks curiosity, emotion, and action.
Why Storytelling Works
Stories stick. Neuroscience tells us that people remember stories far better than isolated facts. And in business, a well-told story can turn abstract ideas into concrete understanding. But storytelling doesn’t just belong in novels and movies. It belongs in boardrooms, webinars, client pitches, and team meetings. And when you visualise your story, you take its impact even further.
Business Presentation Techniques (That You Can Visualise)
We teach teams how to use simple but powerful storytelling techniques for business—paired with sketching and visual tools—to boost the clarity and effectiveness of their presentations.
Here are some techniques we help our clients master:
1. The Hero’s Journey
Frame your customer, colleague, or team as the hero. Visualise their challenge, your support, and their success.
2. Before-and-After Thinking
Sketch the “problem state” and the “solution state.” This side-by-side comparison makes change feel tangible.
3. Show, Don’t Just Tell
Bring ideas to life with simple visuals. Don’t describe a process—draw it. Don’t list benefits—map them out.
4. Use Metaphors That Click
A bottleneck. A bridge. A lightbulb moment. Visual metaphors instantly bring clarity to complex messages.
Who Needs Visual Thinking?
You don’t need to be a designer or a “creative” to use visual thinking. We work with:
- Executives and team leaders who want to explain strategy with impact
- Consultants and change managers guiding stakeholders through transformation
- Communicators and facilitators making abstract ideas tangible for diverse audiences
Our workshops help people from all backgrounds apply visual thinking in their work and create presentations that are more engaging, persuasive, and memorable—just by adding a few simple visual tools.
Why It Works: The Science of Seeing
We’re visual creatures. Studies show that visuals are processed faster than text, and that people retain a higher percentage of visual content after three days—compared to just 10% of spoken word.
By learning to incorporate visuals into your storytelling, you’re not just making your slides look better. You’re making your message clearer, stickier, and more effective.
Let’s Build Your Visual Thinking Skills
If you’re ready to ditch text-heavy presentations and start communicating with clarity, creativity, and impact—we’re here to help.
Sketch Group offers hands-on visual thinking workshops that empower teams to:
- Understand the principles of storytelling for business presentations
- Learn how to sketch and map out ideas
- Use visual tools to clarify strategy, explain processes, and spark engagement
Because great presentations don’t just share information—they tell a story your audience won’t forget.