You’ve spent time and effort crafting a clear, thoughtful strategic plan for your business or project. But what good is it if no one reads it, understands or remembers it? At Sketch Group, we help organisations bring their strategies to life by turning complex, word-heavy documents into compelling visual posters that your team will actually want to look at.
Here’s how we turn your strategic plan into a visual poster that works.
Step 1: Understanding Your Strategy
We start with a collaborative workshop or meeting where we sit down with you (virtually or in person) to unpack your strategic plan. This session is all about clarifying your goals, understanding your audience, and identifying the core messages you want to communicate.
Together, we explore the big picture and the finer details—your long-term vision, key priorities, values, and any frameworks you’re using (such as the EOS Vision/Traction Organiser). Our role is to ask the right questions and help distill what matters most, so your visual poster captures the essence of your strategy in a clear, engaging format.
If you’re working within the Entrepreneurial Operating System (EOS), we’re already familiar with the framework and can tailor your visual poster to highlight components like your 10-year target, 3-year picture, 1-year plan, and quarterly rocks.
Step 2: Co-Designing the Visual Structure of Your Visual Plan
Once we’ve distilled the content, we work with you to design a visual framework that makes sense. This includes:
- Choosing the right format (A1/A2, portrait/landscape)
- Structuring information for easy scanning and retention
- Identifying relevant metaphors or visual anchors to tie the message together
We collaborate with you throughout this process to ensure the visuals reflect your company’s culture and intent.
Step 3: Illustration and Visual Storytelling
Now comes the magic. Our illustrators handcraft a visual poster using your brand’s colour palette, fonts, and tone of voice. Each element is intentionally drawn to represent your unique message and make the strategy feel accessible, energising, and memorable.
Visual storytelling helps your team not just read the plan—but see it, connect with it, and act on it.
Step 4: Final Delivery and Print-Ready Files of Your Strategy Poster
Once your visual poster is complete, we provide you with high-resolution, print-ready files along with optimised versions for digital use. Whether you want to share it in internal communications, embed it in a slide deck, or display it on your intranet or digital screens, we make sure you have the right formats for your chosen platform.
The result is a versatile visual asset that keeps your strategy front and centre—easy to access, easy to share, and impossible to ignore.
Want to go a step further? We can animate your visual to create an explainer video, or even turn it into an interactive digital resource.
Why a Visual Poster Works
Turning your strategy into a visual poster isn’t just a design exercise—it’s a powerful engagement tool. Here’s why it works:
- It boosts recall: People retain up to 65% of information when it’s paired with visuals, compared to just 10% from text alone.
- It aligns teams: A shared, visible strategy fosters alignment and accountability.
- It makes strategy stick: When people see themselves in the plan, they’re more likely to own it.
Bring Your Strategy to Life
Ready to turn your strategic plan into a visual poster your team will actually use? See how Matt from Sketch Group breaks down the power of EOS visuals and shares our own 10-year plan in this video on our dedicated EOS Visuals landing page.
Whether you’re running EOS or have a different framework, we help you simplify, clarify, and amplify your message—visually. If you’re interested in turning your strategic plan into a visual poster that inspires and aligns your team, contact us today to get started.